How to Become a Vendor on Amazon Vendor Central
Becoming a vendor in Amazon Vendor Central is a strategic move for manufacturers and distributors looking to expand their reach and increase their sales. Amazon Vendor Central offers a unique opportunity to sell products directly to Amazon, tapping into the extensive customer base and logistics capabilities of the e-commerce giant. However, becoming a vendor on […]
Prime Talk Spotlight: Alexandros Karagiannis and the Rise of Lezzat
In a recent episode of Prime Talk, we had the privilege of delving into the fascinating journey of Alexandros Karagiannis, the Director of Lezzat. What began as a chance encounter at an Amazon conference has blossomed into the thriving agency it is today. Alexandros’s entrepreneurial adventure is a testament to the power of seizing opportunities […]
10 Tips to Help You Build A Killer Amazon PPC Campaign
With over 2.5 million sellers on Amazon, the competition on Amazon is very fierce. One way to stand out among these competitors is through running an Amazon PPC campaign. To do this, you need a well-structured PPC advertising strategy. Here at Lezzat, we are experts in Amazon marketing and have helped many businesses achieve success […]
What Is Amazon PPC Management and How Does It Work?
Amazon PPC management is simply the act of managing Amazon Pay-per-click campaigns. This process is crucial, as it helps in the overall success of the campaigns. In this article, we will delve into what Amazon PPC management is and how it works. What is Amazon PPC Management? Amazon PPC management is the process of managing […]
Is the DSP program from Amazon worth starting with?
The Amazon Demand Side Platform (DSP) is a powerful advertising tool that increases your advertising reach through programmatic advertising. It’s great for businesses that want to take their Amazon advertising to the next level. However, many businesses are still wondering if it is worth the try. In this article, we will tackle the benefits of […]
Understanding Amazon PPC Metrics
Introduction Amazon is the world’s biggest online marketplace. It provides businesses an unparalleled opportunity to reach a huge number of potential customers with 310 million active users. However, with over 2.5 million third-party sellers, the competition is fierce. One key factor to make it on Amazon is by having a comprehensive advertising strategy in place. […]
How to Run a Successful Amazon PPC Campaign
As an Amazon seller, it is important to know that Amazon Pay-Per-Click (PPC) campaign can significantly impact your sales and visibility on Amazon. A well-executed Amazon PPC campaign can bring about this success. In this post, we will provide you with tips and tricks on how to run Amazon PPC campaign successfully. Start with keyword […]
How to Structure Your Amazon PPC Campaign in 2023
Amazon PPC is a powerful tool that Amazon sellers can leverage to increase their overall sales performance. However, running an Amazon PPC campaign can be quite challenging, so that’s why it will be very helpful to have well-structured campaigns to ensure the success of your advertising efforts. In 2023, with the ever-changing Amazon platform, it […]
Amazon PPC Automatic Campaign: Complete Guide
Amazon PPC Automatic Campaign: Complete Guide If you’re someone who is already tired of managing your Amazon PPC campaigns and not seeing results, it may be time to try Amazon automatic campaigns. This campaign type, like the others, is also a great way to simplify your efforts and drive sales successfully to your listings. In […]
Best Keyword Research Tool for Amazon PPC & SEO
Keyword research plays an important role when it comes to Amazon PPC and SEO. Every Amazon seller knows that having a good set of keywords is vital to optimized listing and campaigns. For that reason, having a comprehensive keyword research tool is a key in conducting a successful keyword research. It will help you find […]
