How to Choose an Amazon Marketing Agency in 2025?

Amazon has become a powerhouse in the e-commerce world, and with its vast customer base and efficient logistics, it’s no wonder that many businesses are looking to leverage its platform for their marketing efforts. However, navigating the complexities of Amazon’s advertising and marketing landscape can be challenging, which is why many businesses turn to an Amazon marketing agency for help.

What Is an Amazon Marketing Agency?

An Amazon marketing agency is a specialised firm that helps businesses optimise their presence and performance on Amazon’s platform. These agencies offer a range of services, including Amazon PPC management, product listing optimisation, brand store creation, and more. By partnering with an Amazon marketing agency, businesses can tap into their expertise and experience to maximise their success on Amazon.

Why Do You Need an Amazon Marketing Agency?

Hiring an Amazon marketing agency is essential for businesses looking to grow on Amazon. These agencies have the knowledge and background to navigate the complexities of Amazon’s algorithms, advertising options, and best practices. They can create effective strategies that drive results, whether it’s increasing sales, improving brand visibility, or launching a new product.

What Are the Steps in Choosing an Agency?

1. Define Your Goals
   Before you start looking for an Amazon marketing agency, it’s important to define your goals. Are you looking to boost sales, enhance your brand’s visibility, or introduce a new product? Understanding your goals will help you narrow down your search and find an agency that specialises in the areas you need help with.
2. Research Potential Agencies
   Once you have a clear idea of your goals, it’s time to start researching potential agencies. List down agencies that have a history working with businesses like yours and have a track record of success. You can also ask for recommendations from other businesses or check online reviews to get an idea of the agency’s reputation.
3. Evaluate Their Services
   When evaluating potential agencies, consider the services they offer. Do they specialize in Amazon advertising, product listing optimization, or both? Do they offer a comprehensive approach to Amazon marketing, or do they focus on specific areas? Make sure the agency’s services align with your goals and needs.
4. Consider The Pricing
   Pricing is an important factor to consider when choosing an Amazon marketing agency. Some agencies charge a flat fee for their services, while others charge a percentage of your Amazon sales. Make sure you understand the agency’s pricing structure and how it aligns with your budget and goals.
5. Ask for References
   Before you make a final decision, ask the agency for references from past clients. This will give you an idea of the agency’s track record and whether they have a history of delivering results for businesses like yours.
6. Schedule a Consultation
   Once you’ve narrowed down your options, schedule a consultation with each agency to discuss your goals and needs. This will give you an opportunity to ask questions and get a feel for the agency’s approach and communication style.
7. Review the proposals
   Compare the proposals or plans provided by each agency. This involves carefully examining the strategies, services, timelines, and costs outlined in each proposal. Additionally, consider factors such as the agency’s experience and track record.
8. Select an Agency
   Based on the information, you can now make an informed decision and select the agency that best aligns with your goals and needs. Once you’ve made your decision, you can move forward with signing a contract and officially hiring the agency.

Now, that you know the steps in hiring an amazon marketing agency, you can begin the process with confidence. Below are some questions that you can ask the companies to find the right fit for your Amazon business.

7 Questions to Ask

1. What Is Your Experience with Amazon Marketing?

This question will help you gauge the agency’s expertise and experience in working with Amazon’s platform. A seasoned agency will have a deeper understanding of Amazon’s algorithms, advertising options, and best practices, which can significantly impact the success of your campaigns.

2. What Services Do You Offer?

Understanding the range of services the agency offers will help you determine if they can meet your specific needs. Depending on your goals, you may require services such as Amazon PPC management, product listing optimisation, or brand store creation. Here’s what to expect from a high-performing agency:

• Strategic Campaign Planning: Full-funnel planning including Sponsored Products, Sponsored Brands, and Sponsored Display.
• Listing Optimisation: High-converting copywriting, keyword targeting, A+ Content, and SEO strategies.
• Amazon DSP Expertise: For advanced retargeting, competitor conquesting, and high-impact display ads.
• Inventory & Budget Coordination: Ad spend recommendations based on stock levels and sales velocity.
• Account Health Monitoring: Ongoing attention to customer reviews, Buy Box status, and policy compliance.
• Creative Services: Custom imagery, video ads, and Storefront design that aligns with your brand.

3. Can You Provide Examples of Successful Campaigns You’ve Run for Other Clients?

The goal of this question is to assess the agency’s track record and see if they have a history of delivering results for businesses like yours. It also allows you to assess their creativity, strategy, and execution, giving you confidence in their ability to create successful campaigns tailored to your business.

4. How Do You Measure Success?

Asking this question will help you set clear goals and expectations for your campaign. Knowing their metrics and KPIs enables you to see how the agency measures and delivers tangible results that drive your business forward.

• Key Metrics Tracking: Expect reports on ACoS (Advertising Cost of Sale), TACoS (Total ACoS), CTR (Click-Through Rate), CVR (Conversion Rate), and RoAS (Return on Ad Spend).
• Regular Performance Reports: Weekly or monthly reports via dashboards or PDFs.
• Custom Goal Tracking: Tailored metrics based on your goals, whether that’s launching a new product or maintaining profitability at scale.
• Data-Driven Optimisation: Evidence that they use these metrics to make informed campaign adjustments, not just set-and-forget strategies.

5. What Is Your Pricing Structure?

This question will help you understand the agency’s pricing model and ensure it aligns with your budget and goals. This question allows you to evaluate the value proposition of the agency’s services and compare it with other agencies. It also helps you avoid any surprises or hidden fees.

6. How Do You Communicate with Clients?

Communication is key when working with an agency. Understanding how they communicate with clients will help you ensure you’re on the same page throughout the campaign. Know their communication style, frequency, and preferred channels to help you set expectations and maintain effective collaboration. It also ensures that any issues or concerns can be addressed promptly.

7. How Do You Stay Up-To-Date with Changes in Amazon’s Algorithms and Policies?

Amazon’s algorithms and policies are constantly evolving. Understanding how the agency stays up-to-date with these changes will help you ensure your campaigns are always optimised. Their response to this question will give you confidence in their ability to navigate any changes and keep your campaigns effective and compliant.

 

Red Flags When Hiring an Amazon Advertising Agency

Not all Amazon agencies are created equal. Watch out for these common warning signs:

• Vague Promises: “We’ll double your sales!” without data or examples to back it up.
• Lack of Transparency: No access to ad account or unclear pricing structures.
• No Amazon-Specific Credentials: Agencies that treat Amazon like just another PPC channel (Google and Amazon are very different).
• One-Size-Fits-All Plans: Every business is different—cookie-cutter strategies rarely work.
• No Case Studies or Client References: They should have real-world proof of past success.

Trust is built on transparency, measurable results, and deep knowledge of the Amazon ecosystem.

 

Understanding Amazon Agency Pricing Models

Agencies have different pricing models, and each has trade-offs. The most common are:

• Flat Monthly Fee: Predictable cost, best for stable campaigns. May lack flexibility if your ad needs change.
• % of Ad Spend: Scales with your growth but can incentivize overspending unless paired with RoAS targets.
• Performance-Based: Pay for results (e.g., % of revenue or profit), which aligns interests but may involve more risk or lock-ins.
• Hybrid Models: A base fee plus performance incentives is common among growth-focused agencies.

Be sure to ask: Are there any onboarding fees? Minimum monthly spends? Cancellation penalties? Understanding the full picture avoids unpleasant surprises.

 

Final Tips Before You Commit

Before signing on the dotted line, here are a few bonus tips to ensure a confident decision:

• Ask for a Free Audit or Proposal: Reputable agencies will offer a free review of your current ad account or listings.
• Start with a Trial: A 2–3 month pilot project can help evaluate fit without long-term risk.
• Align on KPIs Upfront: Make sure you and the agency agree on what success looks like and how it will be measured.
• Check Compatibility: Culture fit and communication style matter more than you think. Great results come from great collaboration.

Taking these steps ensures you’re choosing a true partner in your Amazon growth journey.

 

Choosing the right Amazon marketing agency in 2024 is a crucial decision that can significantly impact the success of your business on the platform. Remember to consider the important factors to help you find an agency that aligns with your needs and helps you achieve your goals. With the right Amazon marketing agency by your side, you can maximise your success on Amazon and take your business to new heights.

We’re here to help you succeed on Amazon! As a leading Amazon marketing agency, we at Lezzat offer a range of services tailored to your needs. Schedule a free consultation with us today to learn how we can help you achieve your goals on Amazon.

Discover how to harness the power of Amazon Marketing Services (AMS) with our comprehensive guide. Whether you’re new to AMS or looking to optimise your existing campaigns, our blog covers everything from setting up your first campaign to advanced strategies for maximising your ROI.