Lezzat
Health & Household
USA
$240K
20
Health & Household
20
USA
$240K
A leading US-based provider of at-home health testing kits partnered with Lezzat to accelerate their growth on Amazon. With a mission to make proactive health monitoring more accessible, the brand offers a wide range of simple, accurate, and discreet self-testing solutions designed to support early detection and better personal wellbeing.
To support their growth journey, Lezzat delivered a tailored suite of services, including:
In just a few months, these efforts delivered record-breaking sales results, significantly improved conversion rates, and drove meaningful cost savings across the account.
Although the client had built a trusted reputation in the health and wellness space with their range of accurate, discreet, and easy-to-use at-home testing kits, their Amazon channel had yet to reach its full potential.
Lezzat quickly identified the key areas holding the brand back and designed a strategy to address them head-on. This included tackling conversion challenges, increasing visibility through targeted ad campaigns, and resolving backend issues that were silently eroding margins—such as a low IPI score and unclaimed Amazon reimbursements.
To turn around performance and unlock scalable success, Lezzat deployed a comprehensive, full-service approach tailored to the brand’s specific needs. Our key actions included:
Success in this project came down to two strategic pillars that drove transformational results for the brand:
While many brands grow sales at the expense of profitability, Lezzat implemented a data-led PPC strategy that delivered both. We rebuilt and optimised advertising campaigns to reduce wasted spend, improve targeting, and maximise return on ad spend (ROAS). The result? The client achieved record-breaking monthly sales—all while improving ad profitability and ensuring long-term scalability.
Lezzat also focused on elevating every touchpoint of the customer experience—from search to purchase. Through meticulous listing optimisation, engaging image redesigns, and compelling A+ content, we significantly increased product discoverability and purchase intent. Combined with improved SEO and storefront enhancements, this holistic content strategy played a key role in boosting the brand’s conversion rate by +8%, turning more clicks into actual sales.
To bring this strategy to life, Lezzat executed a streamlined process across every stage of the account:
Through a combination of precision strategy, creative optimisation, and performance-driven execution, Lezzat helped this health brand achieve its best-ever results on Amazon—proving that success lies in the details
The impact of Lezzat’s strategy was clear and immediate. Within just two months, the brand achieved significantly higher monthly sales. Conversion rates saw a remarkable uplift, driven by strategic content optimisation and enhanced visual assets. On the operational side, the brand’s Inventory Performance Index (IPI) score improved considerably, unlocking greater storage capacity and helping to reduce long-term FBA fees. Additionally, through our collaboration with GETIDA, we successfully recovered previously lost Amazon reimbursements—further boosting overall profitability and account efficiency.
At Lezzat, we combine strategic thinking, creative execution, and data-driven insights to help brands grow and thrive on Amazon. Whether you’re looking to scale sales, improve profitability, or streamline operations—we deliver results that matter.
The client is thrilled with the remarkable growth and operational improvements achieved with Lezzat’s support. The strong foundation built with Lezzat has set them up for continued success on Amazon.
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*Available to Amazon seller doing over £500,000 per year on Amazon. You will NOT enter any marketing list. Instead, instead you’ll be contacted once with the next steps on your audit
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