Amazon Sponsored TV Launches in the UK: A New Opportunity for Advertisers
Amazon has introduced Sponsored TV in the UK, Brazil, Mexico, and Canada, offering brands a new way to engage audiences through a self-service advertising solution accessible via Amazon’s Ad Console. Unlike Streaming TV ads, which require a minimum spend through Amazon DSP, Sponsored TV has no such barrier, making it ideal for brands of all […]
How to Become a Vendor on Amazon Vendor Central
Becoming a vendor in Amazon Vendor Central is a strategic move for manufacturers and distributors looking to expand their reach and increase their sales. Amazon Vendor Central offers a unique opportunity to sell products directly to Amazon, tapping into the extensive customer base and logistics capabilities of the e-commerce giant. However, becoming a vendor on […]
Prime Talk Spotlight: Alexandros Karagiannis and the Rise of Lezzat
In a recent episode of Prime Talk, we had the privilege of delving into the fascinating journey of Alexandros Karagiannis, the Director of Lezzat. What began as a chance encounter at an Amazon conference has blossomed into the thriving agency it is today. Alexandros’s entrepreneurial adventure is a testament to the power of seizing opportunities […]
Understanding Amazon PPC Daily Budget: A Comprehensive Guide
In the world of Amazon, sellers have a powerful advertising tool at their disposal: Amazon PPC campaigns. This tool allows sellers to promote their product everywhere on Amazon’s website, enabling them to increase their product visibility and overall sales in Amazon. One important aspect of Amazon PPC that sellers must know is setting a daily […]
Amazon PPC: A Comprehensive Guide for FBA Sellers
Introduction In the world of e-commerce, Amazon has become a powerhouse that created a space for millions of sellers to grow their businesses. For FBA (Fulfilment by Amazon) sellers, understanding the Amazon PPC is crucial to increase their product visibility and drive sales. In this article, we will discuss what Amazon FBA PPC is and […]
