How to Resolve Common Amazon Catalogue Management Issues

Did you know that Amazon holds over a 40% market share of all online sales in the US?

With that growth comes fierce competition, making it harder than ever to stand out.

Today’s shoppers are savvy. They compare prices, features, and reviews before clicking “buy.” One wrong product description or outdated price can cost you a sale. That’s why your product catalogue needs to be spotless—it’s the digital storefront your customers rely on to make decisions.

Your catalogue management needs to level up with your business growth. No shortcuts here—accuracy sells. Read on for expert advice on how to resolve common Amazon catalogue management issues.

What is Amazon Product Catalogue Management

A digital product catalogue is the modern twist on old-school print catalogues. Amazon uses this digital format to showcase products and their specific features. Each digital entry can include several items that share common characteristics.

Catalogue management includes all parts of organising and showing your inventory, such as:

• Creating product titles, pictures, and descriptions that are clear, look good, and are tagged right
• Keeping track of all the SKUs and ASINs you use

Whether your product data is managed in-house or by someone else, it’s essential to have a good catalogue management system for your eCommerce site.

Why Your Amazon Product Data Matters

Quality product data directly impacts your Amazon success. Clean data means higher Google rankings, better sales conversions, and smoother operations.

If you want to succeed in eCommerce, your data must nail these areas: SEO, site navigation, product recommendations, and inventory management.

Here’s what to watch:

• Product Basics: No duplicates, current prices, accurate specs, matching descriptions and photos
• SEO Essentials: Strategic keywords in titles, URLs, images, alt tags, headers, and meta descriptions

Why is Product Catalogue Management Critical on Amazon?

Your product catalogue is the engine behind your Amazon store’s sales and marketing. Keeping it accurate and up-to-date enhances the shopping experience and drives sales.

Effective catalogue management ensures that every piece of product information is precise, improving customer satisfaction and boosting sales across various industries.

Today’s successful Amazon sellers use catalogues to:

• Create personalised shopping experiences
• Build lasting customer relationships
• Understand buyer behaviour
• Sell effectively across multiple channels
• Boost profits through smart upselling
• Cut unnecessary costs

The secret sauce? Combining Amazon’s powerful platform with strategic catalogue management. Get these right, and you’ll leave competitors in the dust.

How to Resolve Common Amazon Catalogue Management Issues

1. Product Pricing

Problem: Nailing the perfect price.

You want to offer customer discounts and reward loyalty, but you’ve also got to keep an eye on competitors. Online shoppers compare prices in seconds and often pick the lowest price tag. Your move matters here.

Solution: Leverage dynamic pricing.

What if you could adjust prices on the fly to stay ahead of the market? Modern eCommerce platforms can do just that with pricing automation. This tech-savvy move lets you change prices based on market trends and keeps you competitive.

2. Launching a Product

Problem: Launching a new product.

Managing a product catalogue is no small task, especially when preparing for a big launch. You might be dealing with a huge product lineup, limited time to update catalogues, or even incorrect info from suppliers.

Plus, if you’re catering to customers globally, nailing those product details becomes even more pressing. And if your digital catalogue layouts aren’t consistent, your brand could take a hit. Without the right tools or a strong team, things could quickly fall apart post-launch.

Solution: Outsourcing.

Sometimes, two heads (or teams) are better than one, especially during busy sale seasons or big events. Teaming up with an eCommerce catalogue management service can be a game changer. They can help update your catalogues manually or even automate the process with state-of-the-art software.

Some SaaS providers specialise in catalogue management and automation services, slashing overhead and speeding up setup. Imagine having a fully customised, sales-ready online store in just 30 days.

However, always double-check with your platform provider before you dive into hiring external help.

3. Tracking Your Inventory

Problem: Tracking inventory manually.

When you’re dealing with numerous SKUs and selling across various channels—be it digital, offline, or on different eCommerce marketplaces—it’s overwhelming. And trying to keep up in real time? Forget about it.

When you can’t keep track of your inventory consistently, you run into issues like supply chain inefficiencies and poor customer experiences. Not exactly ideal, right?

Solution: Sync your eCommerce platform with an ERP system.

Integrating these tools can revolutionise how you manage inventory. You’ll be able to monitor stock levels across different locations in real-time, always staying informed with the latest data. This way, you keep your supply chain smooth and your customers happy.

4. Not Using Metadata Properly

Problem: Improper use of metadata.

Ever wondered why your products aren’t showing up in search results? The culprit could be improper use of metadata. Handling digitisation can be tricky, and tasks like crafting metadata and tagging need expertise.

Metadata not only boosts your search engine rankings but also increases the visibility of your products online. It’s packed with keywords that tell search engines what your site is all about, working silently to elevate your online presence.

Solution: Use the right tools.

To be well-executed, SEO requires both skill and strategy. If you’re not confident in managing it yourself, it might be time to bring in the pros.

Hiring an external digital agency or consultant can make a big difference. They have the tools and expertise to handle your SEO needs effectively, ensuring that your products get the spotlight they deserve.

5. Labelling and Tagging Your Products

Problem: Mislabelling products.

Have you ever had amazing products that customers just can’t seem to find? Whether it’s an LED light bulb, a vintage brass doorknob, or a chic white flower pendant chandelier, if they’re not labelled properly, how will anyone find them?

This can also happen when you apply the wrong naming conventions from one marketplace to another, like using Walmart’s style on Amazon. If the names don’t match what customers expect or search algorithms favour, your items might as well be invisible.

Solution: Automate the labelling process.

The best B2B eCommerce platforms offer automation tools that use AI to handle product tagging. These advanced systems can quickly learn and apply the most accurate tags, titles, and descriptions to your products using deep learning technology. This means your products are easy to find and match exactly what your customers are searching for.

Troubleshooting Your Amazon Catalogue and Product Listings

Managing your Amazon catalogue can seem tough, but with the right steps, you can overcome these challenges and improve your selling experience.

Fixing a Suppressed Amazon Listing

Have you found one of your listings missing from search results? It’s likely suppressed because it didn’t meet Amazon’s rules. Here’s how to fix it:

1. Log into your Seller Central account
2. Go to the “Catalogue” menu and choose “Manage Inventory”
3. Locate the suppressed listing and click to see why it was suppressed
4. Fix the issue, whether it’s a missing detail, incorrect info, or a rule break
5. Update the listing and hit the “Appeal” button to get Amazon to review it again

When to Contact Amazon Support

Sometimes, DIY fixes aren’t enough. Contact Amazon support when:

• You’ve tried everything and nothing works
• The problem keeps coming back
• You see weird glitches

Just open a support case, explain what’s wrong (screenshots help!), and let their team guide you through it.

Discover Lezzat

Lezzat is a multi-award-winning, full-service agency dedicated to helping Amazon sellers thrive. As experienced Amazon sellers ourselves, we understand the challenges you face and provide tailored solutions designed to help you solve problems.

Our expert team of marketing specialists, designers, and consultants collaborates closely to deliver strategies that drive measurable results. From Amazon PPC advertising and product launches to account management and listing optimisations, we’ve got you covered.

Book a free consultation with our CEO, Alex Karagiannis, to learn more.

Elevate Your Amazon Catalogue Management

Staying on top of Amazon’s marketplace requires sharp product catalogue management. Everything from pricing strategies and inventory tracking to SEO and product labelling is vital to keep you competitive.

With these critical elements demanding attention, managing your Amazon catalogue can sometimes feel overwhelming, especially if you’re handling it solo.

This is where Seller Candy steps in. We’re experts in Amazon catalogue management, helping you streamline the process so you can focus on expanding your business.

Our expert team handles every aspect of Amazon’s Seller Central management, from troubleshooting listings and orders to resolving suppressed listings and managing support cases.

Don’t get caught falling behind the competition. Every day that you spend with a listing issue is a day of lost revenue, ranking, and market share.

Schedule your account audit with Seller Candy today and see the difference for yourself.