Wafer Brand Advertising on Amazon: Lezzat Marketing Campaign

Global Biscuit Leader Case Study

How a Global Biscuit Leader Boosted Market Share and Sales in 15 Global Amazon Marketplaces via Lezzat’s Marketing Services

The client is a household brand that has been loved by generations due to their rich, delicious recipes. While they’re thriving in the competitive U.S. Amazon marketplace, they found themselves facing a major challenge when attempting to replicate their success in other regions. Despite their strong brand recognition in the U.S., their sales across 15 other global Amazon marketplaces were significantly underperforming. Realising the need for specialised expertise in international e-commerce, they turned to Lezzat’s Amazon Marketing Services for a solution.

Lezzat began an in-depth analysis of the brand’s listings, advertising strategies, and market positioning in each country, identifying key areas for improvement. In a matter of months, the brand saw a significant boost in sales across all 15 marketplaces, growing their global market share and establishing a stronger presence in key regions. With Lezzat’s strategic interventions, the biscuit brand quickly experienced transformative results, and immediately hired Lezzat to train their internal team on anything Amazon-related.

Facing the Challenge with Expert Support

After an initial meeting with the brand, Lezzat immediately set to work by conducting a thorough audit of each of the brand’s underperforming Amazon accounts. The audit revealed several areas that required attention, including design inconsistencies, weak SEO strategies, underutilised promotions, poor performing ads, and the absence of dedicated Amazon stores. Armed with these insights, Lezzat presented a comprehensive plan to the brand, addressing everything from optimising product listings to creating engaging Amazon storefronts that could better showcase their products.

Lezzat went beyond just offering a plan; they provided strategic advice that laid the foundation for sustainable, long-term growth. They recommended that the brand update one Amazon marketplace at a time to ensure focused efforts and better results, introduce new products tailored to each regional marketplace, and explore untapped markets with high growth potential. This phased approach would allow the brand to build momentum gradually and efficiently. Lezzat also suggested a reassessment in the following year to measure progress and fine-tune strategies, ensuring that the brand continued to evolve and adapt in the ever-changing Amazon landscape.

Overall Account Goals

Winning with the Right Approaches

The partnership between the global biscuit brand and Lezzat became a resounding success, with Lezzat delivering immediate results that revitalised the brand’s international presence on Amazon. Two key factors played an instrumental role in this successful partnership, driving sustainable growth for the brand.

An Eye for Strategic Improvement

Lezzat’s first major contribution was their ability to thoroughly analyse the brand’s Amazon performance and pinpoint key areas for improvement. Through a detailed audit, they uncovered weaknesses in areas like wafer product marketing campaigns that were holding the brand back in various marketplaces with these insights, Lezzat crafted a tailored strategy that addressed each of these pain points, ensuring that the brand’s listings became more competitive and better aligned with the preferences of local consumers. This proactive approach, combined with Lezzat’s deep understanding of Amazon’s marketplace dynamics, set the stage for the brand’s remarkable turnaround.

Expert Support for Continued Success

The second winning factor was Lezzat’s focus on long-term success. Rather than just offering short-term fixes, Lezzat provided a hands-on approach by conducting an in-depth training designed to empower the brand’s team to manage and optimise their Amazon accounts independently. This training covered essential aspects such as account management, listing optimisations, advertising strategies, and best practices for succeeding on Amazon. By building the team’s capabilities, Lezzat ensured that the brand could maintain their newfound momentum and continue growing across all global marketplaces.

Lezzat executed the following steps in assisting the brand:

With Lezzat’s tailored approach, the global biscuit brand transformed its performance across international marketplaces, achieving immediate results while ensuring lasting momentum.

Global Market Revival

Lezzat’s expertise and strategic interventions led to a remarkable revival for the biscuit brand. By identifying critical areas for improvement in wafer brand advertising on Amazon and empowering the brand’s team with the tools needed for long-term success, Lezzat transformed the brand’s 15 underperforming international Amazon marketplaces into thriving sales channels. This partnership not only revitalised the brand’s global presence but also set the stage for sustained growth and future success across all regions.

Why Choose Lezzat

The Lezzat team delivers tailored, results-driven solutions to transform your brand’s performance on Amazon. Their expertise in identifying key areas for improvement, combined with their strategic approach to long-term growth, provides an opportunity for any brand who wants to unlock their full potential across Amazon global marketplaces.

The client feels empowered and is thankful to Lezzat for their expert guidance and support in driving sustainable growth for their international accounts.