Lezzat
Toothpaste
UK
$10-15K
3
Toothpaste
3
UK
$10-15K
Pärla is a UK Company with a mission to eliminate plastic from the toothpaste industry. They offer an ethical and effective choice of toothpaste tabs and their eco-friendly products have shaken the industry. The company needed Amazon Marketing Services support with setting up their Amazon channel from scratch and listing their products. Lezzat offered the following services:
They found the whole process of doing this in-house complex and intimidating and lacked in-house Amazon marketing expertise. It was the first time that the client had collaborated with an Amazon marketing agency and wanted to outsource the whole Amazon channel to an agency that can help them achieve their goals. They had an excellent team of marketing support and a very strong social presence and needed a strategy that combined that with their Amazon channel.
They found the whole process of doing this in-house complex and intimidating and lacked in-house Amazon marketing expertise. It was the first time that the client had collaborated with an Amazon marketing agency and wanted to outsource the whole Amazon channel to an agency that can help them achieve their goals. They had an excellent team of marketing support and a very strong social presence and needed a strategy that combined that with their Amazon channel.
The Lezzat team focused heavily on understanding the clients brand tone of voice and how they position their brand in order to create the appropriate Amazon content. After getting all the required content from the client the team started work on the account. The team first assessed the client’s imagery and photography quality and provided a document showcasing what the ideal images of their listing should look like. That in turn lead to additional photographs needed to be taken at Lezzat’s photography studio.
Next stop was identifying the keywords that the product should be ranking for. An extensive keyword analysis was done to identify the best keywords using industry best practices and methodologies. The list of keywords was then placed in order of relevance and priority in the copy, A+ content and back end as well as the Amazon PPC campaigns. It was extremely important to get this right from the start as building the organic traffic of their listing and making them rank for as many relevant keywords as possible as imperative to their success.
To get the product of to a winning start the Lezzat team created an Amazon product launch strategy that included:
Once all the content was created and proposals created the account management team of Lezzat communicated this to the client for their approval before uploading on to Amazon.
This step was necessary to ensure alignment between the Lezzat team and the client team and what the next steps involved.
The product became Amazon’s Choice for the main keyword within the first month of launch. Subsequently, the account went on to becoming the No1 brand on Amazon UK selling toothpaste tabs in less than 6 months from launch with the help of Lezzat’s Amazon Marketing Services.
Lezzat was able to achieve a very strong entry for the client in this market and help them start their Amazon journey with a highly successful product launch. The team was very passionate about this project as they immediately backed the passion and enthusiasm about reducing plastic that the client had.
The team continues to offer a full Amazon marketing services to the client providing monthly one-2-one meetings to ensure any issues are addressed and further continue the account grow on Amazon UK and the rest of the world.
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