EMF Protection Case Study

How EMF Protection Got Back on Track with Amazon Product Photography and Listing Optimization

EMF Protection is a UK based company specializing in protective accessories, equipment, homeware and clothing against all types of EMF radiation (5G, WiFI, 4G, RF, RFID etc.). They are the brand owner of several EMF protection related brands and an Amazon seller for over 4 years. The client contacted Lezzat for support with their Amazon UK & US account and needed the following services:

The client had not worked with an Amazon marketing agency before. They were used to doing a lot of their Amazon activities in-house with a dedicated resource looking after Amazon for them. However, this was also a main cause of the problem as the client account was not correctly set up and there were many issues with their listings as a result of not knowing how to properly create listings on Amazon. Issues included wrong SKU & Barcode allocation on products, account violation warnings, incorrect product photography and much more. The client noticed a consistent drop in their sales month after month and decided to do something about it.

First step Account Health Check

At Lezzat, the first step we take before we start a project with a client is to have an in-depth look at their account. How well have they been selling historically? What are their best sellers? Is there seasonality in their products? Do they have any account violations? It is important to understand the status of an account before jumping into delivering a project. This step is crucial as this will reveal if there are any underlining issues that could be compromising the success of the account.

Listing Optimization

Overall Goals

With this client, their Amazon EU account was suspended (Amazon section 3) and that was causing issues to their FBA & FBM activities in UK. Additionally, a few of their parent listings did not have all the correct child listings in there. Furthermore, Amazon introduced a policy whereby it was not allowed for sellers to do PPC campaigns on EMF Protection devices. As such, generating organic traffic to the listings was absolutely key to getting their Amazon sales back on track.

Starting on the Challenge with the Right Strategy

The client had limited knowledge of Amazon and although their account was growing when they started selling on Amazon over 7 years ago for the last year and more they had seen a significant decrease in their sales. Additionally they were unable keep up with the administrative requirements of Amazon as well as listing their products correctly, managing PPC, Amazon product photography and SEO.

After a complete internal audit of their Amazon account, Lezzat was able to identify root causes of issues, avoid future issues and create a plan to start building their Amazon account correctly ultimately improving their profitability.

The Lezzat team started by creating a plan of action to show what issues will be addressed first before starting the listing optimization process

First stop was to reinstate the account in the EU. At Lezzat we have an Amazon reinstatement expert that helps with all policy violations of our clients accounts. After resolving this issue we then turned our focus on building 10/10 listings on Amazon.

To make their listing No1 in their niche it was important to start with the right images.

The client sent out their products to Lezzat’s office in order to arrange the product photography. The service included:

Receiving samples & ensuring they are in a photography good state
Sharing photobriefs with client to confirm images needed
Arrange for 2 lifestyle models to act as models for their products
Take high-quality studio photography of their products
Create colour variances using photoshop for their listings

Once complete and the images were finalized, the content was forwarded to our content creation team for review and upload on to Amazon.

It is important to have photobriefs prior to any photo shooting in order to ensure alignment between what the client wants and what our team advises them to create

Creating product Images The Professional Way

Taking the product photos is the first step, creating them into informative and eye catching infographics is a whole different process. The team had to create over 250 products images in under a month and have them ready and live on Amazon. Photographers, designers, amazon experts and account managers had to all work in synchronisation in order to deliver this project.

Getting the Right Keywords & Placing Them in the Right Place

While the images were getting ready our Amazon SEO experts started working on getting the right keywords for the listings that needed to be SEO optimized. This involved a range of industry best practice tactics as well as some hacks & tricks that we have learned ourselves from selling on Amazon. Distributing the keywords according to their search volume, competition and importance were extremely important. Due to the PPC ban of their product’s niche, SEO was the only way to build traffic to their listings and grow their account.

Delivering outstanding Results

Lezzat has been helping EMF Protection for more than 1 year having helped them upload more than 200 SKUs on Amazon UK & Amazon USA and provided troubleshooting and consulting for numerous issues. Product photography, listing optimization and PPC managament have resulted in the successful launch of many of their products which now appear as Amazon’s choice for many of their core keywords.

Why Choose Lezzat

Being Amazon sellers ourselves we understand what it takes to succeed on Amazon, this was the main reason EMF Protection conducted Lezzat. Each and every step of creating a listing and promoting has to be done correctly, using industry methodologies and best practices, otherwise you will not get the results you are after.

It is our promise to our clients to make them succeed on Amazon. This requires our expertise and our commitment in transparency and communication to make this a successful business partnership.

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