Bazooka Goals Case Study

Lezzat

How Bazooka Goals got the Right Marketing Plan via Lezzat’s
E-commerce Strategy

Bazooka Goals is a UK brand that builds the world’s leading pop-up goals. They are the suppliers to the World’s best football clubs and official partner with some of the world’s most famous clubs such as Real Madrid, Clinics Western Europe and Coerver Coaching Europe. Their products are sold around the world and are suited to professionals as well as amateur football players. The client wanted a solid E-commerce Marketing Strategy plan to help them expand their business in new territories as well as optimize their e-commerce store. Lezzat offered the following services:

The client had experienced a significant period of growth for their products mainly driven by great PR publicity and referrals. They wanted to capitalize on this opportunity and open up their new website as well as expand their business into other countries outside the UK, such as the EU & USA. They had an in-house team of marketing assistance but lacked the experience to create a solid marketing strategy that would support their global expansion efforts.

Starting off with the Right Marketing Strategy

The client wanted to increase the volume of sales across their channels. Those were wholesale, B2C, distributors as well as expanding into other countries and market segments (football academic, training grounds etc.). In addition, the client had some new products that were currently in the R&D phase and wanted to have a launch e-commerce strategy behind them when they were ready to take them into the market.

E-commerce Marketing Strategy

Overall Account Goals

The first meeting with the client and their marketing team was done with the purpose of understanding their business a bit better and their ambitions. The Lezzat experts discussed potential strategies to meet those ambitions and where the client had already worked on any of those. From the first meeting it was very clear that there was a desperate need for marketing fundamental content as well as a robust e-commerce marketing strategy and process that would support the clients’ team.

Identifying the Market Size

The first step in the creation of a successful e-commerce strategy plan is understanding the client’s competitive landscape and the TAM, SAM, SOM. In other words, the Total Addressable Marketing, Serviceable Addressable Market and Serviceable Obtainable Market. Once these were understood our SEO experts got into work to identify the right keywords for each territory the client wanted to target in order to create a solid SEO & Inbound marketing strategy.

Great Teams Build Great E-commerce Marketing Strategies

Content strategy was extremely important for the client. Getting new customers, as well as upselling products to existing clients, was vital in generating additional revenues for the account. Amazon was a key channel for the client as well as their website and direct-to-consumer purchases. The Lezzat team sat down with the client and built a content marketing strategy that included: flyers in each product, thank you & review request A5 insert, updates to the manuals as well as an emphasis on social media channels. All the content was translated in multiple languages as per countries the client sold their products to.

The Winning Strategy…Bringing it all Together

Once the E-commerce Marketing Plan was complete and certain actions within were done such as updating social media, website content and promotional material then it was time to start executing all outbound activities. E-mail marketing, paid social as well as Amazon PPC activities started in order to promote the new products of the client and the sales of their products on their website.

Once all the content was created and proposals created the account management team of Lezzat communicated this to the client for their approval before uploading on to Amazon.

Presenting to the client their new E-commerce Marketing Plan and getting the whole team behind the scenes supporting is crucial. This ensures the Lezzat team and the Client’s team as well as their internal stakeholders are aligned in terms of the priorities and what needs to happen.

Scoring Great Results

Since bringing Lezzat onboard the client was able to achieve a 220% increase in YoY revenues in their first year alone. They saw an increase in their website traffic, direct sales, followers on social media as well as entering new markets. Amazon sales grew by 640% YoY and built the basis for successful entries into additional Amazon marketplaces.

Why Choose Lezzat

We are Amazon sellers ourselves, what we advise our clients to do and what we do for them is what we implement on our own Amazon business as well – we are talking about Amazon full account management. At Lezzat, we know firsthand what it takes to succeed on Amazon and the challenges needed to be resolved along the way.

It is our promise to our clients to make them succeed on Amazon. This requires our expertise and our commitment to transparency and communication to make this a successful business partnership.

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