Black Friday and Cyber Monday are the part of the year where Amazon becomes a completely different landscape. Traffic spikes. Conversions jump. Inventory moves faster than most sellers expect. And if you’re prepared, this period can set up the strongest Q4 you’ve ever had. If you’re not, you’ll feel the gaps quickly.
To help you stay ahead, this guide breaks down exactly what to expect from Amazon in Black Friday and Cyber Monday 2025 such as what’s likely to change, which opportunities to focus on, and how smart sellers will position themselves for the highest possible impact. Consider it your strategic blueprint for navigating the biggest shopping window of the year, using clear data, buyer behaviour patterns, and the same principles high-performing brands rely on.
When Do Amazon Black Friday Deals Start?
One of the top questions every year is simple: when do Amazon Black Friday deals start? W used to be a single weekend is now a multi-week promotional runway.
Based on Amazon’s behaviour over the last three years, here’s what you can expect in 2025:
- Early Access Events beginning around 14–16 November 2025
- A full Amazon Black Friday Deals Week launching 21–22 November 2025
- Cyber Monday rolling out 1–2 December 2025, often followed by a “Cyber Week” extension
Amazon has learned that spreading discounts over two full weeks increases sales volume, reduces pressure on FBA, and gives shoppers more time to make considered purchases rather than rushing everything into 24 hours.
For sellers, that means one thing: your planning, stocking, PPC, and deal setups must be ready far earlier than the traditional Black Friday weekend. Traffic patterns will spread out, not spike once.
Amazon Lightning Deals Black Friday: Faster, Smarter, and More Competitive in 2025
Lightning Deals have become one of Amazon’s strongest weapons during peak season. They’re short, urgent, and extremely powerful, if you know how to use them.
Here’s what’s changing in 2025:
-
AI-Optimised Deal Timing
Amazon’s algorithm is using real-time data to schedule Lightning Deals at windows where conversion likelihood is highest. Expect your deal slots to shift, sometimes within hours of approval. -
Even Faster Sell-Out Rates
With more shoppers using the Amazon App, more people tapping “Watch this Deal”, and more Prime members hunting aggressively, top Lightning Deals will disappear in minutes. -
Deeper Discounts Required to Compete
Buyers know what a real bargain looks like. Half-hearted discounts don’t move units anymore, especially during Black Friday. -
A Broader Selection of Deal Categories
Electronics will dominate as always, but expect strong demand in:- home fitness
- cookware
- gaming accessories
- beauty and hair tools
- sustainable household goods
Your Lightning Deal isn’t just about price—it’s about timing, visibility, and the strength of your listing.
The Types of Black Friday and Cyber Monday Amazon Deals to Expect in 2025
One thing is certain: 2025 is going to be a massive year for peak-season ecommerce. Amazon’s customer base is still growing, delivery speeds are improving, and product choice is wider than ever.
Here’s where you’ll see the biggest action:
Electronics
Smart TVs, tablets, earbuds, gaming consoles—this is always the hottest category for Black Friday and Cyber Monday Amazon deals. Expect heavy discounts, bundles, and “Deal of the Day” promotions.
Home & Kitchen
Coffee machines, air fryers, robot vacuums, and premium cookware will dominate again. Consumers love lifestyle upgrades this time of year.
Toys & Games
Parents begin Christmas shopping early, so toys will move fast—especially branded sets, STEM toys and best-selling board games.
Beauty & Personal Care
High-ticket items such as premium dryers, straighteners, and skincare devices usually see their biggest discounts here.
Fashion & Apparel
Amazon’s clothing categories continue to grow, with both Prime-exclusive brands and major labels offering aggressive promotions.
Amazon Shopping Tips for Black Friday and Cyber Monday 2025
If you want to maximise savings—or conversions—during Black Friday, you need a smarter approach. Here are the best Amazon shopping tips for Black Friday, backed by behavioural data and proven seller insights:
Start Your Wishlist Early
If you’re a shopper, add everything you’re considering into your Wishlist or basket. Amazon will alert you when prices drop.
Monitor Price History
Tools like Keepa help you determine if you’re looking at a genuine discount or a dressed-up price drop.
Watch for Coupon Stacking
It’s common to find Lightning Deals + a digital coupon + a promo code. These combinations deliver massive savings during November.
Use “Watch this Deal”
For fast-moving deals, especially Lightning Deals, tracking them in advance is essential.
Check “Deal of the Day” vs Lightning Deals
Deal of the Day runs longer. Lightning Deals are short and intense. Prioritise the latter if you’re hunting for bigger savings.
Consider Amazon Warehouse
Amazon frequently reduces Warehouse items further during Black Friday—and some shoppers save 30–50% on like-new electronics.
For sellers, the same principles apply in reverse: understand shopper behaviour and prepare accordingly.
What Will Feel Different on Amazon in Black Friday 2025
Amazon is evolving fast, and 2025 is shaping up to be one of the most AI-driven Black Friday events ever. Here’s what to expect:
Hyper-Personalised Deal Feeds
Amazon’s algorithms are recommending deals that perfectly match customer browsing and purchase history. This means relevance is increasing—conversion follows.
Even Faster Delivery Speeds
Same-day and next-day delivery are expanding across major UK regions. Customers expect speed, not just savings.
Sustainability Signals
More recyclable packaging, consolidated delivery options and sustainability badges. These influence buyer decisions more than many sellers realise.
Increased Competition Among Sellers
Q4 becomes a proving ground. Stronger creatives, well-structured listings, and clean inventory forecasting become the differentiators.
How Sellers Should Prepare for Black Friday and Cyber Monday 2025
If you’re selling on Amazon and want to get serious about Q4, preparation isn’t optional—it’s your competitive edge.
1. Inventory Forecasting Must Start Early
Amazon’s fulfilment network gets overwhelmed fast. Aim to have stock in FBA by early October at the latest.
2. Align Pricing With Buyer Psychology
A compelling deal is rarely just a discount—it’s a strategic comparison. Present value clearly and position your offer with intention.
3. Tighten Up Your Listings
Peak-season visibility is wasted on weak listings. Make sure you have:
- crisp images
- clear, keyword-rich bullets
- strong branding
- A+ content or Premium A+
Customers are comparing dozens of options. Your listing must win fast.
4. Prepare Your PPC Structure
Q4 advertising isn’t about improvising. You should know:
- which keywords convert
- your ideal TACoS
- what your budgets need to look like
- how you’ll allocate spend across peak days
Data beats assumptions every time.
5. Monitor Competitors Closely
Your competitors will be adjusting prices, inventory and ads in real time. Watch the market, not just your dashboard.
A Final Look at Black Friday and Cyber Monday 2025
Black Friday and Cyber Monday remain Amazon’s most defining shopping window of the year. If you know when Amazon Black Friday deals start, understand how Amazon Lightning Deals Black Friday behave, and follow structured Amazon shopping tips for Black Friday, you’re already ahead of the majority of shoppers and sellers entering Q4 unprepared.
This season rewards those who plan, optimise, and execute with intention—not those who wait for deals or traffic to simply “kick in”. And with 2025 shaping up to be even more competitive, the sellers who invest early in their listings, ads and operations will take the biggest share of demand.
If you’re serious about maximising your Q4 performance—or you want to build a stronger, more sellable Amazon brand over time—the right strategy and execution matter. At Lezzat, we partner with sellers who want more than quick wins. We help you tighten operations, sharpen your listings, build defensible brand positioning and scale in a way that attracts both customers and, eventually, serious buyers. If you’re preparing for Black Friday, planning ahead for 2026, or simply want to level up your Amazon performance, we’re here to support you with the same depth, clarity and precision we bring to every client project.
Contact us to discuss your Amazon strategy, browse our blogs, and explore our case studies to see how we help brands grow on Amazon.
