The Amazon marketplace is a land of opportunity, but navigating its complexities can be overwhelming for sellers. This is where a professional Amazon agency can help transform your vision into a thriving business. With hundreds of agencies promising the world, how do you choose the right one? Here’s a guide to finding an Amazon agency that meets your needs, delivers results, and becomes a trusted partner in your success.
1. Look for an Agency Verified by Amazon
Start by checking if the agency is part of the Amazon Service Provider Network or has verified status from Amazon. These credentials are a mark of legitimacy and expertise, ensuring the agency understands Amazon’s tools, policies, and best practices.
A Verified Partner is a company that has completed a rigorous process through the Amazon Partner Network. This status is automatically granted once all requirements are met, ensuring the agency is committed to adhering to Amazon’s high standards.
Why Work with a Verified Partner?
Verified Amazon Ads Partners enjoy a host of benefits that directly impact their ability to help your business succeed. These include the following:
- Access to Amazon Ads Tools and Resources: Verified Partners can leverage an extensive library of guides, case studies, certifications, and webinars to stay at the forefront of Amazon advertising.
- Advanced Expertise: These agencies are trained to handle various aspects of Amazon Ads, from media planning and creative development to analytics and retail support.
- Status Recognition: Verified Partners are awarded a badge in Amazon’s Partner Directory, making them easily identifiable as trusted experts.
- Exclusive Opportunities: Verified Partners can participate in Amazon Ads Awards, sponsorship programs, and co-marketing initiatives, giving them unique insights and advantages.
How to Find a Verified Partner?
The Amazon Partner Directory is the go-to place for finding Verified Partners. This directory allows you to filter agencies by their certifications, services, pricing models, and more. By selecting a Verified Partner, you’re choosing an agency with proven capabilities and a commitment to helping businesses thrive on Amazon.
2. Seek a One-Stop Shop
Managing an Amazon business involves juggling multiple aspects, from listing optimisation and SEO to PPC campaigns, design, and catalogue management. Opt for an agency that offers all these services under one roof. A one-stop shop ensures seamless coordination, faster implementation, and a cohesive strategy tailored to your business.
Tips to Quickly Identify a One-Stop Shop Amazon Agency
- Check service list on their website to see if they offer core services like SEO, PPC, design, and catalogue management
- Look for bundled services labelled as “Full Amazon Account Management” or similar
- Review their portfolio or case studies of clients benefiting from multiple services, such as SEO and PPC combined
- Confirm if the agency has specialised teams for each core service
- During a discovery call or an initial consultation, ask about their approach to handling all aspects of Amazon management
3. Consider the Founder’s Experience
An agency founded by someone with hands-on experience as an Amazon seller brings invaluable insights to the table. They’ve been in your shoes and understand the challenges you face. This perspective allows them to craft strategies that are both practical and results-driven.
4. Check Their Availability Across Time Zones
In today’s global market, time zones can be a barrier to effective communication. Choose an agency that works well with your time zone or has flexible hours to ensure quick responses and real-time collaboration. Prompt communication can be the difference between seizing opportunities or missing them.
Pro Tip: Ask how they handle communication across time zones. Do they have team members or shifts dedicated to ensuring coverage during your business hours? You can also enquire if they use tools like Slack, Zoom, or project management platforms to enable real-time collaboration, regardless of geographical location. These practices demonstrate an agency’s commitment to effective and timely support.
5. Access to Founders and Decision-Makers
While larger agencies may appear attractive, they often lack personalised service. Prioritise agencies where you can easily reach the founder or key decision-makers. This direct access ensures your concerns are heard and addressed without being stuck in endless layers of bureaucracy. One clear red flag is when an agency avoids giving direct access to leadership or repeatedly defers to junior staff for critical decisions. If an agency provides a clear and straightforward way to reach the founder, it’s usually a good sign.
6. Evaluate Their Case Studies and Social Proof
Ask for case studies and client testimonials. An agency with a proven track record of helping businesses succeed on Amazon will be eager to showcase their results. Look for metrics like increased sales, improved rankings, and successful product launches.
You can usually find case studies on the agency’s website, often in a dedicated section. Testimonials are frequently displayed on their homepage, services pages, or blog posts.
Additionally, check third-party review platforms like Clutch, Google Reviews, or Trustpilot, where past clients share unbiased feedback about their experiences. Professional networks like LinkedIn can also be a great resource to see recommendations and endorsements.
7. Verify Their Online Presence and Reputation
An agency with a strong online presence often reflects a well-run operation. Check their website, blog, and social media to assess their expertise and thought leadership. Recommendations from industry peers or forums can also validate their credibility.
8. Prioritise Agencies Recommended by Others
Word of mouth is still one of the most reliable ways to gauge quality. Ask for referrals from other sellers or business networks. Agencies recommended by peers are often tried-and-tested, reducing the risk of a bad partnership.
Why Choosing the Right Agency Matters?
Selecting the right Amazon agency is more than just outsourcing tasks—it’s about building a partnership that drives long-term growth. At Lezzat, we pride ourselves on checking all the boxes. We’re Amazon-verified, offer a full suite of services, and have a founder who’s an Amazon seller at heart. Plus, with proven case studies, a global team working across time zones, and direct access to decision-makers, we’re dedicated to your success.
If you’re ready to take your Amazon business to the next level, contact us today and let’s make your goals a reality!
For more expert tips and in-depth insights on all things Amazon, be sure to explore our other blog posts.
