E-Cigarettes
UK
$610K
80+
E-Cigarettes
80+
UK
$610K
The client is a leading UK vape distributor, offering a diverse range of premium vape brands. Facing the challenge of restrictions on vape product advertising on Amazon, they turned to Lezzat to help them navigate the complexities of Amazon’s marketplace. Lezzat offered the following services:
Lezzat’s expertise in Amazon optimisation became the key to boosting the sales of the vape products, which are restricted from using Amazon PPC for vape products. Despite the ban on paid advertising, Lezzat’s strategic optimisations resulted in a substantial increase in organic sales, demonstrating the power of well-crafted, data-driven strategies.
Lezzat played a pivotal role in enhancing the sales performance of the client’s selected products through a comprehensive strategy focused on SEO and listing optimisation. By conducting in-depth keyword research, Lezzat optimised the product titles, bullet points, descriptions, and backend, ensuring that each listing was fully aligned with Amazon’s search algorithms. This effort significantly improved the organic visibility of the products, generating more traffic in the listing. Lezzat also revamped the product images, making them more engaging and informative, which further enhanced the products’ conversion rates.
Beyond vape product listing optimisation, Lezzat also provided ongoing support through review management and inventory management. They implemented strategies to encourage positive customer reviews while managing and addressing any negative feedback, which helped boost the overall product ratings and customer trust. By taking a holistic approach, Lezzat successfully improved the sales of the client, driving sustained growth and reinforcing the client’s competitive edge in the marketplace.
Lezzat’s collaboration with the client was marked by several key strategies, but two standout factors played a crucial role. These strategic actions significantly enhanced the client’s presence on Amazon, resulting in a remarkable increase in both organic traffic and sales.
The first one was Lezzat’s focus on increasing click-through rates (CTR) and conversion rates (CVR). By revamping the product listings, Lezzat made sure that the product titles, images, and bullet points were not only visually appealing but also conveyed the product’s value propositions effectively. High-quality images were paired with concise, persuasive copy that highlighted key features and benefits, making the listings more compelling to potential buyers. This approach led to a significant improvement in CTR as more customers were drawn to click on the client’s products. Once on the product page, the optimised content and visuals worked together to convert these clicks into purchases.
The second winning move was Lezzat’s precise optimisation of the listings using the right keywords. By conducting thorough keyword research, Lezzat identified high-performing search terms that were relevant to the client’s products and strategically incorporated them into the listings. This keyword optimisation ensured that the client’s products appeared in front of the right audience, particularly in organic search results. As a result, the products experienced a significant boost in visibility, driving increased organic traffic and, ultimately, higher sales.
Lezzat implemented the following steps in optimising the account:
Lezzat’s targeted approach delivered exceptional results for the client.
By refining product listings and strategically placing the right keywords, Lezzat significantly increased the client’s organic traffic and sales on Amazon.
Lezzat strategically intervened to improve the account’s performance, implementing targeted optimisations that significantly boosted visibility and sales. Despite the challenges posed by advertising restrictions, Lezzat successfully drove substantial organic growth. This collaboration proved to be a transformative experience, redefining the client’s market presence and setting the stage for sustained success.
With a proven track record of enhancing visibility, driving organic sales, and overcoming complex challenges, Lezzat delivers a tailored, data-driven approach that consistently delivers results. If you’re facing advertising restrictions, Lezzat’s strategic interventions are designed to deliver sustained growth and long-term success.
The client is delighted with the outstanding results and considers Lezzat as a key partner in their ongoing success.
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