Home & Kitchen
UK
$21K
40+
Home & Kitchen
40+
UK
$21K
The client is a leading household name that has been a trusted companion in kitchens across the country for decades. Over the years, they have expanded their product range from their original kitchen foil to include cling film, baking paper, food bags, and bin liners. Recognising the growing importance of online retail, this leading household brand reached out to Lezzat for assistance in expanding their presence on Amazon. Lezzat offered them the following services:
Lezzat recognised the client’s long-standing reputation as a tremendous opportunity for growth on Amazon. Through strategic Amazon household product campaigns, product listing enhancements, targeted advertising, and data-driven insights, Lezzat significantly boosted the client’s Amazon presence, ensuring that their products remained the top choice for households across the UK. Lezzat also achieved a remarkable 6X growth in the account within just six months.
The client has been a household staple for years, known for their quality products and innovation. However, despite their strong market presence outside of Amazon, they found themselves struggling to achieve the same level of success on the platform. Through Amazon ads for household goods and strategic listing optimisations, Lezzat helped the brand increase visibility and traction, eventually enabling them to remain top of mind for consumers.
Lezzat quickly identified the key areas where the client was underperforming and implemented a series of strategic optimisations tailored to the unique demands of the Amazon ecosystem. This included refining product listings, utilising FBA, crafting special events promotions, and even developing new product bundles. Lezzat also leveraged data-driven insights to continuously refine these strategies, ensuring that the client’s products not only gained visibility but also resonated with the target audience. Through these focused efforts, Lezzat successfully turned the client’s Amazon presence around, aligning their online success with their established market leadership.
To achieve the remarkable growth for the client’s Amazon account, Lezzat focused on two Amazon household marketing strategies that proved to be game-changers. These carefully crafted strategies were designed to address the unique challenges the client faced on the platform.
The first winning move was our targeted approach to keyword optimisation. In the initial two quarters, Lezzat focused on identifying and utilising less competitive keywords that were relevant to the client’s products. This allowed the team to steadily build visibility and traction without getting lost in the noise of high-competition terms. Once the products began climbing the rankings and reached the top 50 positions, Lezzat gradually shifted focus to higher traffic, more competitive keywords. This strategic transition ensured that the client’s products maintained momentum and captured a broader audience as they gained prominence on Amazon.
The second pivotal move was leveraging Lezzat’s AI-powered reporting service to gain deep insights into customer behaviour and preferences.
By analysing why people love the brand and what they prioritise when searching for these products, Lezzat was able to craft highly compelling images and content that resonated with the target audience. This data-driven approach not only improved the overall appeal of the product listings but also strengthened the connection between the brand and its customers, ultimately leading to increased conversions and sustained growth.
The process that Lezzat executed to strategically achieve growth.
Through carefully executed moves, Lezzat successfully transformed the client’s Amazon presence.
By tactically targeting keywords and leveraging AI-driven insights, Lezzat was able to drive significant growth and solidify the client’s market position.
Lezzat achieved a remarkable 6X growth for the client’s Amazon account by implementing a targeted strategy focused on keyword optimisation, Amazon PPC for home and kitchen products and AI-driven insights. These efforts not only fueled exponential growth but also positioned the client to dominate the platform. To this day, the client remains the go-to brand in kitchens both on Amazon and in the broader market.
Leveraging their expertise and experience, Lezzat knows how to translate offline market dominance into online success. With a proven track record of delivering remarkable growth, Lezzat is a trusted partner to help you navigate the complexities of Amazon and achieve success.
The client is thrilled with the incredible growth and transformation Lezzat brought to their Amazon presence. They are confident that they will continue to dominate the platform with Lezzat’s support.
We are an Amazon Ads Partner and an Amazon Service Provider Network (SPN) approved agency
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